The Art of Product Marketing

Welcome to Kristian Carter's The Art of Product Marketing

This is my personal wiki where I share information about Product Marketing and Product Management in the form of an online Gitbook.

I set this site up because of what I understood to be a lack of concise Product Marketing information online.

This is primarily intended for a B2B Marketing audience, though many of the principles can also apply to consumer. It can be applied to both enterprise sales and low-touch SaaS solutions.

It is intended to be a useful resource for Product Marketers (experienced and aspiring), and Product Managers seeking to find out more about the Product Marketing function.

This wiki shares principles and frameworks to help you do better product marketing.

Using the wiki well

You can quickly search the contents of this wiki above or you can explore the tree view to the left.