Sales and Marketing Alignment

Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.

Tried and true practices for improving Sales and Marketing alignment include:

  • Meeting regularly with sales teams

  • Co-ordinating content creation and collateral

  • Listen in on sales calls

  • Facilitate sales training if required

  • Using technology to organize sales resources in a single place

  • Get to know each other

Sales and marketing alignment is not a one-and-done process, and never will be. Marketing has to earn its seat at the table by demonstrating value, and the ability to drive positive outcomes.